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Contrary to its name
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MessaggioInviato: Mar Nov 26, 09:10:50    Oggetto:  Contrary to its name
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Contrary to its name
, bar stools aren't used only at bars, but also as a common piece of furniture in people's homes. Because of the very popular layout of the bar counter in some homes, two types of bar stools have become extremely popular: counter bar stools and swivel bar stools.

Counter bar stools in addition to swivel bar stools are durable, easy to maintain
, and adaptable. Because of their simple structure, counter bar stools are easy to clean around the corners.

Before consider buying a counter bar stool or a swivel bar stool it is always good practice to consider going to furniture shops to get a good feel of the size, feel, and look of the bar stool. In addition
, you may want to consider the color and design when buying either the counter bar stool or swivel bar stool. They should ideally match the new furniture or theme that you want to convey.

Nearly Endless Uses

The versatility of the counter bar stools are virtually endless. They can be used as a ladder for trying to reach taller places, whether this is replacing a light bulb or watering a plant. The swivel bar stool in the other hand adds a convenient rotation to the chair with the ability to easily turn 360 degrees for multiple vantage points, which everyone can benefit.

Whether you need to reach a farther part of the table or would like to turn around for the TV without getting out of the chair the swivel bar stool is the perfect bar stool for those occasions.

Usage & Appearance

One thing to keep in mind when shopping for either a swivel bar stool or a counter bar stool is the comfort level you want from them. These bar stools can come with either an arm rest or back support.

If you need to sit at the bar stool for a very long time it may be worth to look into a counter bar stool or swivel bar stool that has back support for those extra hours when engaging in good food and conversation!

It is always good to consider the appearance that you want to maintain in either your kitchen or patio when adding a swivel bar stool. The material itself makes a huge difference that contributes to the ambiance of the room the swivel or counter bar stool is placed in.

A leather finish can give your home a polished, contemporary look. In addition metal swivel bar stools or counter stools can add an elegance to your overall look and feel of the room.

Furthermore
, you must also keep in mind the shape and space the bar stools can provide. Swivel bar stools or counter bar stools without backrest are best suited for smaller spaces in addition to it being easier to carry.

Once again, whether you're buying a counter bar stool or a swivel bar stool they are very convenient for its versatile uses and added comfort.
A Case for Market Research: Do You Really Know What Your Customers Think? Marketing Articles | October 17, 2007
Every quarter, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many--even large Fortune 1000 companies--do not use formal customer research as a strategic marketing tool.

Every quarter
, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many--even large Fortune 1000 companies--do not use formal customer research as a strategic marketing tool.Some of their main excuses include:"Sales people talk to customers all the time. They bring a lot of customer insight.""Customer research is done for product development, and that isn't a constant need."Internally, the discretionary annual marketing budget leans toward marketing communications, like new literature campaigns
, mailings, etc. to drive growth." Smart Business interviewed Jeanne Fec, Senior Principal of Frank Lynn & Associates Inc., to learn more about using formal customer research to optimize investments in new products and drive growth in sales and market share.What about using the sales force for research? Aren't they the critical interface between a company and their customers?The sales force is one of the biggest investments a company makes
, and it can be used as a "conduit" to understanding customer sentiment. This is important. But there are two problematic issues in gathering customer insight from the company sales force.How do typical sales people spend their time? If they are good account managers, it is with existing, high-value customers. Here is the gap. How do we learn from those outside the sales force's circle of presence? Companies that consistently maintain double-digit growth make it a point to learn and act upon perceptions, purchasing behaviors and expectations of prospective and low-profile customers.Then there is focus and motivation. Sales people are trained and paid to sell. It is a challenge to get reliable and effective market research from salespeople. A formal customer research effort more effectively delivers unbiased data. Customers will also note the extra effort taken to understand their perspective.Are there additional reasons to use consistent customer or non-customer research?Research and development is another big investment that market research can optimize. Numerous companies fail to include external customer research in the product development process.Engineering-driven organizations are especially vulnerable here. Great ideas are put into motion because they seem to solve problems or outstrip the competition on design and capabilities.Successful marketing strategies must also take into account the size
, sensitivity and buying behavior of target end-user segments. This is a step best filled with regular collection of insight from those customers. But we still have clients come to us regularly with great products, seeking a market to buy them.End-user r.
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